ABOUT ME
My name is Sasha Da. I’ve been building projects for 17 years — first inside large companies like P&G, Unilever, Beeline (one of the biggest telecom companies in Russia) and Skillbox (one of the largest EdTech platforms in Eastern Europe), then from scratch for myself and my clients. I run my own business and projects across two countries.

Every new creation is a transition. I’ve gone through this process so many times that it stopped scaring me. I know the paths, tools and decisions that help people move through it faster and with more clarity.

Real transformation only happens through action. That’s what I help people do.
MY CLIENTS AND PROJECTS
MY BACKGROUND
17 years across strategy, product, brand and education — inside agencies, corporations, my own businesses and client projects. This mix is the method.
Corporate & agency track
Strategy, creative and production for Beeline, Skillbox, P&G, Unilever, Land Rover, Johnson & Johnson, Stoloto. 50+ ad campaigns across 10 years. 50+ campaigns over 10 years. Managed teams up to 60 people and productions up to 100 people.
At Skillbox I built the psychology and meta-skills department from scratch: product matrix, team, 60+ educational products and freemium funnels that brought 1.5 million users without paid advertising.
Own projects
Hero’s Island — an immersive audio experience on Koh Phangan. A format that didn’t exist before. I created, launched and built it from zero. The project has repeat participants and feedback like “it felt like a thousand therapy sessions.” Wonder Adventure — a platform for scalable immersive audio experiences, currently in the investment stage.
Client projects: Cyclone Cycling and Supervision Build — positioning, strategy, branding and launch from zero to working systems.
Work with people in transition
For the last three years I’ve been working with founders, creatives and strong professionals who are rebuilding themselves and their business. Among them: founders of Evolution.new, School of Life, CMOs, producers and entrepreneurs living between countries.
How I work
I'm not a consultant from the side, and I'm not a classical coach. I work as a producer: I see the person and I see their project at the same time, helping turn unclear ideas into launched projects. Before and after every session I send materials to work on between meetings.
WHO THIS IS FOR
You already built a career, business, projects, reputation. The question is no longer “who am I?” but “what is my next project and how do I build it?”
  • 01
    The old project no longer excites you, but rebuilding into something new feels unclear or there’s no time to focus.
  • 02
    You outgrew your current level. You want a project of a different scale, in a different league.
  • 03
    You want to rebuild your business around new values, new meaning and a new version of yourself.
  • 04
    There are many ideas, but no real movement. You want something truly yours.
  • 05
    You are between projects — in that pause where you need to build the next step.
  • 06
    You left the old path, but still don’t know what project build next.
WHAT PEOPLE COME WITH
Different requests, one method: from unclear — to a built and launched project.
Building something new from zero
— Build your own project in a new place after relocation
— Leave corporate or build your own project alongside your job
— Launch an educational product
— Prepare and launch a new product on the market
— Find a way of working where both money and meaning exist
Restarting what already exists
— Reposition your business around a new version of yourself
— Restart an old project at a new level and with new meanings
— Rebrand and repackage an existing project
— Launch a new direction inside an existing business
— Build a premium experience around your service or product
Bringing many things into one system
— Build a project out of a mix of ideas, experience and ambitions
— Turn your skills and experience into one personal ecosystem
— Create one clear system out of scattered projects and directions
— Build a growth strategy for the next 1–2 years
Unique and creative projects
— Launch a creative project as a test of a new direction
— Turn your name and experience into a personal brand
— Launch your own book, podcast or documentary project
— Create an exhibition, performance or author-led program
After a major life transition
— Find and build a new project after maternity leave, a long pause or burnout
— Build the next chapter after major professional success
book a free call
WHAT WE DO TOGETHER
I see you + I see the idea = we build it together
I'm not a psychologist and not a classical coach. I'm a producer and an entrepreneur, so I work not with your biography, but with your project: with your personality only as much as needed to build work that actually fits your size.
I take people from the point of “I understand a lot but do very little” to the point where their meanings become a real strategy, first actions
and first results. Not inside the head — but as a project already existing in the real world.
MY METHOD
For every client I build the route from zero.
I prepare for every meeting for at least 2 hours: I read materials, think about your case, choose tools specifically for your situation. There is no template.
Revision
We shake out everything you already have: projects, roles, skills, assets, what gives energy, what pulls you down. We see what is already in your hands.
Choosing the direction
From many possible directions we narrow down to one. Not just mentally — through real tests and research. At the end: not “I’m thinking about it” but “I’m doing it”
Project prototype
We turn the choice into the shape of a project: what it is, who it is for, why it matters, how it makes money. We test if the hypothesis is alive.
Strategy & identity
Positioning, customer portrait, design, roadmap, website, social media — the project takes a form you can show to the world
Launch
The first real public step is made. Reality and the market become the test.
90-day growth strategy
We look at what changed inside you. We build a plan for the next 90 days and beyond —
your compass for the stage without me.
CASES
  • Where they started: no division, no team. A blank start.
    What we did: built the product matrix, assembled the team, designed freemium funnels and customer journey.
    Where they are now: 60+ educational products and 1.5M users brought in without a paid acquisition budget. A working product ecosystem with metrics.
    SKILLBOX
    Major Russian EdTech
  • Where he started: already had successful projects — the Balagan and Kavardak camps behind him. Now launching a new creative residency, Improv Camp, on his own, from scratch, without partners.
    What we did: built the website and the launch strategy for the new project.
    Where he is now: Improv Camp entered the world as an independent project with a clear face and acquisition channels.
    AMIR TAGIEV
    Founder of Improv Camp
  • Where he started: founder of Evolution.new, 25+ years developing top-level leaders. A strong product, but he needed to test growth hypotheses and assemble a strategy.
    What we did: tested product hypotheses, prepared the graduation event, recorded a podcast, ran customer interviews, wrote the strategy.
    Result of work: proven growth directions and a formulated development strategy.
    ANDREY CHERNYAKOV
    Founder of Evolution.new
  • Where she started: 15+ years in big-company marketing, a team of 40+, everything fine on the outside — and inside the question: "who am I without my title and the company behind me?" What we did: looked for how to build something of her own alongside her job — an authored project that reveals her, not her role. We went from "too many possible directions" to one chosen, packaged, and started. Result of work: there's now her own project — recognized as hers, not as a function of her position. She can grow it in the background and decide later: keep growing as an entrepreneur, without leaving her role.
    OLGA
    Marketing Director of an International Company
  • Where he started: 15+ years at the intersection of marketing, event production, and educational products. A lot of scattered experience, no single system. What we did: brought the scattered directions into one authored system — projects that bring both joy and stable income. Result of work: instead of "a little of everything" — one assembled project with clear economics.
    PRODUCER FROM PORTUGAL
    Career relaunch after relocating
  • Where it started: an idea for an immersive audio experience on the island. No analogs — an original idea. What I did: invented and built the format where theater, psychology, technology and real space come together in one journey. Result: a working product with repeat users and reviews like "felt like a thousand therapy sessions."
    Hero's Island
    A format that didn't exist before (my product)
  • Where he started: the idea to launch the first cycling studio on Phangan from scratch — no brand, no system, no presence on the island. A new project in a competitive market, with very specific local marketing dynamics. What we did: built positioning, identity and brand system. Assembled the website, social, content and marketing strategy with island specifics in mind, set up organic mechanics through local influencers, collaborations and community. Result of work: a working studio with strong visual identity, a strong personal brand of the founder, and an active local community around it.
    MIKHAIL YURKOV
    Founder of Cyclone Cycling, Koh Phangan
  • Where it started: launching a new branch of a developer and construction company in Thailand. New market, new audience, zero recognition. What we did: developed positioning for the local market, identity, brand, website, social, content strategy and first content, built a marketing strategy with the specifics of the local market in mind, with trust in construction and multicultural client base in mind. Result: the company entered the Phangan market with packaging ready and clear communication. A public face appeared, and channels to attract new clients.
    GEORGIY
    Founder of Supervision Build
BOOK A FREE SESSION
FORMAT
  • 12 weeks
    of deep work
  • 1:1
    individual, online work
  • ~2 hours
    session length
  • 1 time
    per week we meet
  • ∞
    support in chat
  • 2-3 people
    in work at the same time
RESULTS
What you'll have at the end
  • Clarity about who you are now and where your strength is
    You understand your real goals and feel ownership of your own life.
  • One focused project instead of chaos of ideas
    Confidence in your decision instead of endless hesitation.
  • Strategy and real first steps
    A clear development strategy and concrete plan of action. What you've already started doing while we work.
  • A project packaged and ready to launch
    Something you can show to the world, give to clients, start selling.
  • For those who work fast — a launched project
    First clients, first income, first results.
  • This is not a course and not coaching. This is a "we build it together" format: strategy, structure, creative vision, producing, and support through the whole journey. You come not to study, but to make things real. My work is to build the system and not let you disappear halfway through.
Let's Talk

HOW TO START

Diagnostic session
A 60-minute conversation where we both see if we are the right fit.
You share where you are now and where you want to go. I ask questions.
If we match — we discuss the format and conditions.
If not — I’ll honestly tell you and recommend someone else
Price
Free
Format
1:1
Duration
60 minutes
Where
Online
Producing
12 meetings up to 2 hours each
Summary document and plan after every meeting
Chat support between meetings
Final 90-day strategy plan
Investment
3000 €
Format
1:1
Duration
12 weeks
Where
Online
BOOK A DIAGNOSTIC SESSION
Fill out the form below. I’ll reply within a couple of days and offer a time for a free 60-minute diagnostic session. During the session we both look at one thing: are you my person, and am I the right person for you?
I'll write to you within a couple of days